Fish Fish is a premium seafood restaurant chain that needed a complete branding overhaul to reflect
its commitment to sustainable fishing and fresh, high-quality cuisine.
Our task was to create a distinctive brand identity that communicated both luxury and environmental responsibility.
We developed a comprehensive branding strategy that positions Fish Fish as a leader in sustainable seafood dining, with visual elements that evoke the ocean's beauty and the restaurant's premium offerings.
Distinctive Logo System: We created a versatile logo that works across all touchpoints, from signage to menu design, with a marine-inspired motif that's instantly recognizable.
Color Palette: A sophisticated blend of deep oceanic blues, crisp whites, and coral accents creates a fresh yet elegant visual language that stands out in the competitive restaurant market.
Typography: Custom typefaces balance modernism with a hint of traditional seafood markets, creating a unique brand voice across all communications.
Environmental Design: Restaurant interiors feature branded elements that create an immersive dining experience, from custom wall graphics to branded serviceware.
Digital Presence: A cohesive online identity across website, social media, and delivery apps reinforces brand recognition and communicates the restaurant's sustainable ethos.
Packaging: Eco-friendly takeaway containers and bags feature the bold branding while reinforcing the company's commitment to environmental responsibility.
